Masdar News

She means business: WISER Pioneers Workshop

28 Oct 2019

WiSER is a platform that aims to mentor, empower and inspire women to be catalysts of change, industry leaders and drivers of commercial solutions.

As part of a series of regular workshops equipping women with the resources they need to succeed, WiSER hosted the ‘She means business: Pioneers Workshop.”

The workshop equipped female entrepreneurs with valuable social media skills, allowing them to make connections that will help them grow and further their business ventures. 

Some of the topics covered include:

  • Online marketing
  • How to grow your business
  • Knowing your audience
  • Introduction to Instagram and Facebook for business
  • Top tips for women starting a small business

The WiSER pioneers include women from UAE entities such as Nama Women Advancement Establishment (NAMA), ADNOC and Etihad Airways.

The workshops lead to the wider annual WiSER forum taking place during Abu Dhabi Sustainability Week 2020, which will focus on the central role that women will play in contributing to the artificial intelligence agenda. 

Masdar Staff