Masdar News

Mohamed bin Zayed honors winners of Parent-friendly Label

09 Jun 2022

President His Highness Sheikh Mohamed bin Zayed Al Nahyan this week honored Masdar and other winners of the first cycle of the Parent-friendly Label (PFL), at Qasr Al Bahar. Launched by the Abu Dhabi Early Childhood Authority (ECA), the initiative encourages Abu Dhabi’s semi-government, private and third sector entities to adopt parent-friendly work practices and policies. The Label also supports working parents as they care for their children and encourages a better work-life balance. 

Nour Al Maskari, Director, Emiratization and Human Capital at Masdar, accepted the award on behalf of Masdar. The other organizations recognized in the first cycle included HSBC Bank, Emirates Nature-WWF, Abu Dhabi Motorsports Management, Etihad Airways, and Silal.  

Masdar has introduced a range of parent-friendly policies, including flexible working options, parental leave, nursing facilities, and support to attend school events. Masdar also provides comprehensive support for all employees through initiatives such as its Employee Assistance Program and the Masdar Wellness Program.   

The PFL’s first cycle for 2022-2024 targeted more than 70 national entities. All applications were carefully reviewed to ensure applicants’ eligibility to receive the Label’s two levels, the Parent-Friendly and Parent-Friendly Plus. In addition, applications were assessed by an independent judging panel to ensure transparency and impartiality. The initiative has positively impacted more than 6,600 children and 20,000 employees.