Masdar News

The Festival at Masdar City promises fun, food and entertainment for Abu Dhabi Sustainability Week 2018 finale

14 Jan 2018

The Festival at Masdar City will take place on January 19-20 guaranteeing a memorable final two days at this year’s Abu Dhabi Sustainability Week. 

Dedicating to raising community awareness of sustainability, The Festival will be bringing in the crowds with food trucks, live entertainment, and educational games and activities. There will be   different experience zones in all, including a souk selling local and organic produce as well as an innovation hub filled with high-tech gadgets.   

The Festival will also honour the legacy of the UAE’s founding father at the Sheikh Zayed Corner and celebrate 2018 as the Year of Zayed. 

There will be a carnival atmosphere to be had throughout the Masdar City podium, while more food, games and activities will be on offer down at the newly renovated Masdar Park, including fitness workouts and a virtual reality experience. 

Dr Lamya Fawwaz, Executive Director, Brand and Strategic Initiatives, Masdar, said: “We look forward to engaging with the community and families during The Festival at Masdar City, a two-day event with sustainability activities. The Festival will mark the end of Abu Dhabi Sustainability Week, this year including activities at the newly expanded Masdar Park, and we’re celebrating the Year of Zayed with a focus on the UAE founding father’s commitment to sustainability as inspiration for future generations.”

Entrance is free to The Festival at Masdar City, open on Friday from 10:00-22:00 and on Saturday from 10:00-20:00. 

Who should come?
• Clean tech fans can check out the latest hi-tech gadgets at the innovation corner
 Families can take their pick from games, sustainability workshops, live music and much more!
• If you’re a foodie, don’t miss the food trucks or any one of the great restaurants at Masdar City. There’s a wide choice of delicious local and international cuisine to be had

What’s new this year?
• The Sheikh Zayed Corner will honour Sheikh Zayed’s legacy while educating visitors about his passion for the environment and sustainability. A special exhibit will turn Instagram photos tagged with #MasdarYearOfZayed2018 into a giant, crowd-sourced piece of art!
• Masdar Park is now double in size with more F&B outlets, an extended fitness trail (Al Mamsha), a football field and basketball court. Don’t miss the VR experience down at the Park for The Festival!

Other Festival attractions include:

The Greenhouse
 Plant your own flower garden to take home!

Eco-Library
 Learn about the importance of sustainability in our everyday lives at the Eco-Library complete with its own grass carpet and beanbags. There will be interactive sustainability-themed games and colourful mascots interacting with visitors

 

Innovation Hub
Travel through the world of innovation and enjoy a host of workshops for both children and grownups:
• Innovative Art 
• “Gadgetville”
• Innovative Sustainable Solutions
• Solar Display
• Innovative Building 
• Innovative Home Décor
• Innovative Thinking – Zayed Future Energy Prize Interviews

The Bazaar
 • From traditional Arabic grills to fresh organic smoothies, the Bazaar has it all!
• And be sure to visit one of our food trucks for a Festival feast!

The Souk
 • Browse through the souk for everything from handmade jewellery to organic soap!

Arcade Alley
  • Try your hand at five different skill games and learn about sustainability as you play! 

Carnival Square
 • Learn magic tricks and how to juggle down at Carnival Square
• You can also have your portrait drawn by a professional caricaturist! 
• Kids can also join in the face-painting, or get a washable spray tattoo displaying a sustainability message

Hype Central
 • Children can interact with our ‘Hype Central’ scientists, while a robotic juggler will amaze the crowds with choreographed tricks!
• And don’t miss the BMX breakdancing shows

 

About Masdar City
Abu Dhabi’s Masdar City is one of the world’s most sustainable communities. It is made up of a rapidly growing clean-tech cluster, business free zone and residential neighbourhood with restaurants, shops and public green spaces. Masdar City is a working model for cities around the world based on the three pillars of environmental, economic and social sustainability, and continues to push the boundaries of innovation. The sustainable city is home to the headquarters of the International Renewable Energy Agency, several Fortune 500 companies, hundreds of local businesses and entrepreneurs, and a leading graduate-level research institute.

Contacts:
E-mail: press@masdar.ae
Tel enquiries in Arabic: +971 2 653 3333
Tel enquiries in English: +971 2 653 6014

For more information please visit: http://www.masdar.ae and connect: facebook.com/masdar.ae and twitter.com/Masdar