Masdar took home three awards at the 2019 Middle East PR Association (MEPRA) Awards.
Organised by MEPRA, the annual awards programme recognises the most creative and impactful campaigns and professionals in the region.
Our team accepted awards across three categories for the We Are Committed campaign: Best Sustainability Campaign (Bronze), Best campaign in UAE (Bronze), Best Energy and Natural Resources Campaign (Silver).
The We Are Committed campaign, launched by Masdar and Abu Dhabi Sustainability Week, is a global call to action bringing together government ministers, business leaders and members of the community to make a commitment to sustainability in line with the UN Sustainable Development Goals (SDGs.)
The campaign fills a gap in the industry, empowering both decision makers and the general public to lead the sustainability conversation in the UAE and beyond.
To date, the #WeAreCommitted has garnered over 6 million views online and generated more than 25,000 mentions on social media.
Masdar was also shortlisted for the Best Government and Public Affairs Campaign.
Established in 2001 in the UAE, MEPRA is the region’s leading body for public relations and communications, establishing a world-class standard for the communications industry in the Middle East.